Digital Marketing Training & Internship

In India, the digital marketing industry has been booming, with a significant increase in job opportunities and businesses adopting digital marketing strategies each year. According to recent reports, the digital marketing industry in India is expected to create over 20 lakh jobs annually by 2025, showcasing the immense growth potential in this sector. Additionally, a large number of businesses, ranging from startups to established enterprises, are allocating a substantial portion of their budgets towards digital marketing activities. With the increasing internet penetration and smartphone usage in India, businesses are realizing the importance of establishing a strong online presence to stay competitive in the market. For course related enquiry feel free to call us : +91-8802000175

At Webs Jyoti, we're not just an institute – We're a full-fledged agency dedicated to providing comprehensive training coupled with real-world experience. Our courses offer 100% live projects, ensuring students gain practical expertise while mastering everything from the basics to advanced techniques. From social media campaigns to SEO strategies and website design with coding, our curriculum covers it all. Dive deep into graphic design using tools like Photoshop, moving beyond drag-and-drop platforms like Canva. With a rich portfolio of over 400 successfully executed web projects, we bring practical expertise that transcends theory. Choose to learn from a full-time agency and elevate your digital marketing skills with hands-on projects.

Digital Marketing Fundamentals:

  • Introduction to Digital Marketing
  • Overview of Digital Marketing Landscape
  • Understanding Digital Marketing Channels
  • Importance of Data and Analytics

Search Engine Optimization (SEO):

  • Introduction to SEO
  • On-Page SEO Techniques
  • Off-Page SEO and Link Building
  • Technical SEO and Website Optimization
  • SEO Analytics and Reporting

Web Designing:

  • Learn Coding
  • HTML and HTML5
  • CSS and CSS3
  • Bootstrap Framework (Creating device-friendly websites)
  • Adobe Photoshop
  • Designing flyers, banners, and logos from scratch
  • Publishing Your Website
  • Learn about domains, hosting, and FTP tool

Inbound Marketing:

  • Attracting Potential Customers
  • Landing Page Designing
  • Conversion Optimization

Email Marketing:

  • Designing Professional Emails
  • Tracking Tools
  • Email Automation and Segmentation

AI Tools:

  • ChatGPT and Other AI Tools
  • Advance Prompt Engineering
  • Generating AI Images, Videos, and More

Social Media Marketing:

  • Introduction to Social Media Platforms
  • Creating Compelling Social Media Content
  • Social Media Advertising and Campaigns
  • Social Media Analytics and Measurement

Pay-Per-Click (PPC) Advertising:

  • Introduction to PPC Advertising
  • Google Ads and Bing Ads
  • Display Advertising and Remarketing
  • PPC Analytics and Performance Measurement

Email Marketing and Content Strategy:

  • Building Effective Email Marketing Campaigns
  • Email Automation and Segmentation
  • Developing a Content Strategy
  • Content Creation and Optimization

Online Reputation Management (ORM):

  • Online Review Management
  • Brand Monitoring
  • Negative Content Removal
  • Positive Content Promotion
  • PR and Press Releases

Local SEO:

  • Local Directory Listings
  • Google My Business Optimization
  • Local Link Building
  • NAP Citations
  • Customer Reviews

Influencer Marketing:

  • Building Relationships with Influencers
  • Influencer Collaborations
  • Co-authored Content
  • Mentions and Shoutouts
  • Link Acquisition

Social Bookmarking:

  • Sharing Content on Bookmarking Sites
  • Encouraging User Engagement
  • Building Authority on Social Bookmarking Sites

Document Sharing:

  • Uploading Documents on Sharing Platforms
  • PDF and PPT Submissions
  • Linking to the Website

On-Page SEO:

  • Meta, Title, Anchor, Image Alt, and Headings
  • Favicon, Sitemap, Robots.txt Files
  • Google Console Tool (Track Crawling, Sitemap, and URL Inspection)
  • Mobile SEO
  • Canonical URL
  • Schema Generator Tools (FAQs, Products, Local, Search, etc.)

SEO Audit and Tools:

  • SEO Audits and Reports
  • Google Search Console
  • Algorithm Updates (Google Panda, Penguin, Hummingbird, Google Mobile, Google Quality, etc.)
  • PA / DA & PR
  • Speed Optimization – Google Insight & gtmetrix Tool
  • Google Sandbox
  • Yoast SEO Tool for WordPress
  • W3 Validator (HTML Validations)
  • Website Optimization and Audit
  • SEO Resources and Careers in SEO
  • SEO Audit – SEO Quake & Yoast SEO
  • Google Analytics & Hotjar Tools for Real-time Tracking
  • DNS Management & Tracking Status
  • HTML, CSS, JS, PDF & Image Optimization

Facebook & Instagram Marketing:

  • Best Practices for Facebook Pages and Posts
  • Facebook & Instagram Ads – Campaign Objectives
  • Creating Impactful Creatives for Facebook Ads
  • Optimization and Reporting for Facebook & Instagram Ads
  • Ad Policies on Facebook & Instagram
  • Building Brand Awareness
  • Expert Campaign Setup
  • Audience Filters (Interest, Behavior, and Demographics)
  • Generating Leads

Google Analytics & Tracking:

  • Content Performance Analysis
  • Visitors Analysis
  • Social Media Analytics
  • Actionable Insights and the Big Picture
  • Social CRM & Analysis
  • Digital Analytics
  • Platform Principles

TrueCaller & WhatsApp Marketing:

  • Creating Campaigns for Truecaller
  • Truecaller Ads Manager
  • Creating and Managing Truecaller Campaigns
  • Designing Content for WhatsApp Ads
  • Creating Catalog for WhatsApp Business
  • Bulk SMS-WhatsApp Campaigns